Our Team

ridetheory christine ma owner profile

Christine Ma

Owner and Coach

Hi! I’m Christine, also known as Mazzy, and I’m originally from Richmond Hill, ON. While I didn’t discover mountain biking until my adult life, it has made me love and appreciate the dedication required to improve that much more.

After 8+ years of experience in the Outdoor Adventure industry around Canada and New Zealand, my skills, knowledge and passion for sharing the joy of biking have led me to create Ridetheory. Who knew that dogsled guiding or working ground crew for a heli-ski company could eventually lead me here?

Using my PMBIA Level 1 Mountain Bike Instructor certification and M.Sc in Kinesiology (Biomechanics), I enjoy helping all demographics improve their mountain bike skills – especially women. Having co-created one of the first women’s only programs in Nelson, NZ, I understand the mental and physical challenges that present themselves in a male dominated sport. Regardless of who you are, I encourage you to get out there and have fun on a bike!

Aside from being an avid dirt jumper, downhill rider, and sly-comment maker, I also enjoy sliding around on snow with a plank or two attached to my feet, and pulling myself up vertical rock walls.

Ridetheory Reid Coach

Reid Westren

Head Coach

What can we say about Reid? Although you’ll often see him making silly faces, bad jokes, and just looking like a total dork, Reid is an extremely experienced rider who possesses the rare combination of being a talented freestyle rider and an even better downhill shredder. He continues to race the Pro/Elite downhill mountain biking circuit after 8 years and has coached advanced freestyle, slopestyle and downhill riding for the past 2 years.

Reid specializes in applying simple skills to advanced riding and looks forward to showing you the fun of biking through this development. With a Bachelors of Health and Physical Education and PMBIA Level 2 jumps certification, Reid’s experience and wealth of knowledge will keep you improving no matter what level you currently ride at.

ridetheory jeff coach profile

Jeff Steiert

Coach and Guide

Jeff moved to Fernie in 2016 and dove right into the bike industry. This will be his 4th year coaching in the Elk Valley as a Level 2 Professional Mountain Bike Instructor. He comes from the land of the peaches: Peachland, BC and grew up riding dirt jumps in Medicine Hat, Alberta. Technical riding is Jeff’s specialty and he loves steep terrain.

On days away from the bike, you can hear him strumming banjo and guitar especially if it’s around a campfire. In the wintertime, Jeff works at the Fernie Alpine Resort as a member of the ski patrol team. He appreciates the finer things in life like local birds, trees and a colourful sunset. Whether you’re looking to go on a guided tour or learn to shred, Jeff will keep the stoke levels high.


Jena Greaser

Coach and Guide

Jena has ranked as a professional bike race athlete in the top 10 Nationally (USA) with both cyclocross and cross country mountain biking, is the reigning US Fat Biking National Champion, became a British Columbian cross-country marathon mountain bike Provincials Champion, has taken the overall win (and podiums) in several prominent international mountain bike stage races, and in her first year of racing elite enduro, qualified to partake in the Enduro World Series circuit. 

In addition to coaching for Ridetheory, she currently instructs clinics with Youth Action Sparwood and is an Early Childhood Educator Assistant. Aside from various cycling coach experience, she has a career background in downhill ski-race coaching and ski instruction, outdoor education and leadership, youth and family activity programming, community athletic event planning, garden and nutrition education, rock climbing and high/low ropes specialist, summer camp assistant directorship, and a teacher in the realms of preschool, grade-school substitute, and special needs.

Jena is a technically dominant rider. She loves the authentic challenge of raw, natural terrain and features. The rootier and rockier, the better! 

Dylan Bailey

Dylan Bailey

Coach and Guide

Dylan’s love for mountain biking started way back in 1996 in his hometown of Thunder Bay, ON. His oldest brother was a local legend and got him stoked on the sport from a young age. By the age of 17, Dylan was heading down to Minnesota to race his heart out and shortly after, he and his friends helped establish the Black Sheep Mountain Bike Club. After many years of riding, racing, a three year career as a bush pilot and 10 years of teaching aviation, Dylan has made Fernie his home, along with his partner Jena and their dog, Apollo.

He has competed in the XC Canada Cup series at the elite level but also loves fat biking, enduro and especially multi-day stage racing. Dylan loves steep, technical and rough riding, both up and down! When he’s not out pedaling a bike, you can find him working in the shop at Gearhub, out hiking, snowboarding/splitboarding, nordic skiing, playing hockey, snowshoeing or maybe even out trying to catch some fish.



What People Are Saying

“Christine and Reid are great. They were very professional, encouraging and fun. My son learnt a lot and had fun doing it. We look forward to joining more clinics this summer!”
Nat P.

“Mountain biking is a sport that I’ve always wanted to try, but was too afraid to make the leap. I’m so incredibly glad to have taken a lesson with Ridetheory- Christine was fantastic at creating a safe, comfortable setting and tailored the class to move at my pace. She started me off with some fundamental drills, which gave me the confidence to tackle more challenging aspects later on. Above all else, I really appreciated Christine’s fantastic attitude while coaching- I was admittedly pretty nervous while approaching some difficult skills, but I found her positive reinforcement, encouragement, and obvious enthusiasm for sharing the sport made the lesson so much fun. I would highly recommend Ridetheory to anyone who else who is interested in the sport but unsure how to begin!”
Steph N.

“Ridetheory is great. Coaching is positive and safe. They teach progression to help you achieve your biking goals.”
Ewan T.

(age 11)