About us

Our Mission

There’s something so freeing about that feeling of conquering a rough technical trail, or releasing the weight of the world through a corner, that excitement as soon as your two wheels leave the ground, or just that pure joy from coasting in the wide open. This passion is what we want to share with everyone through our inclusive and progressive mountain bike programs.

Ridetheory is based in the town of Fernie, BC. We acknowledge that the land on which we ride is the traditional unceded territory of the Ktunaxa Peoples.

Ridetheory offers diverse instruction and coaching for all ages, skill levels and disciplines. Regardless of whether we’re talking about our introductory lessons or our competition development programs, we put a huge emphasis on having fun because that’s what builds passion, community, and long-term commitment. Our dedicated team is here to help you take your riding to the next level.

We also recognize the importance of respecting the trails. Without the hard work and dedication of trail builders, volunteers, local mountain bike clubs and associations and land owners granting us permission to use their property, we wouldn’t have the chance to grow this beautiful community.

Nestled in the heart of the Rocky Mountains, Fernie is home to approximately 5,500 outdoor enthusiasts and boasts classic singletrack trails that have been featured in races such as the Trans BC Enduro and TransRockies. It also hosts the annual legendary FMB Bronze event, Wam Bam Dirt Jump Jam and Dirt Diggler DH MTB Race.