Media Coverage
We’re beyond grateful to have been showcased in the media doing what we do best – spreading the joy of mountain biking through lessons and tours.
Singletrack World Article
Nestling in the heart of the Elk Valley, Fernie is the only city in Canada that is fully encircled by the Rockies
It is nothing short of spectacular. Step out of your hotel room and the scale of the surrounding landscape is almost overwhelming. From Mount Fernie and the Three Sisters to the north to Fernie Ridge in the east and then to Morrisey Ridge and the Lizard Range in the south, you can almost taste the adventures which await you. I’ve spent a lot of time in the Alps and the Dolomites but the sheer scale of the Rockies truly has to be seen to be believed. A mixture of cedar, spruce, balsam and fir trees along with ancient rainforest and exposed rocky peaks, I was almost giddy with excitement at the prospect of what the riding had to offer.
2023 Nov This is Fernie! Episode 07 – Fernie’s Female Biking Scene
2022 Mar Calgary Herald – 10 Spring Adventures and the gear you need to go now
2021 Apr FERNIE.COM – Fernie’s New Bike Coaching Company
Collaborate with Ridetheory
Looking to create authentic mountain bike content, planning an event, or want to showcase the best riding in the East Kootenays? Ridetheory partners with tourism organizations, brands, media, events, not for profit groups, and local businesses to create memorable experiences on and off the trail.
Our team of certified coaches and guides can support media trips, trail experiences, influencer collaborations, and custom guided adventures. Whether you’re promoting a destination, testing new gear, or planning a community event, we’ll help bring your vision to life with local knowledge, professional coaching, and a passion for mountain biking.
Let’s work together to inspire more people to ride.
Ready to take your skills to the next level?
If you are ready to book or have any questions, get in touch using the buttons and we’ll get back to you as soon as possible.